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Our campaign aimed to make vehicle inspection services accessible to the public, especially those who find the process stressful. We collaborated with renowned Slovenian judo champions, Andreja Leški and Kaja Kajzer, who “took on” the inspection process with ease, reflecting their athletic prowess in a fun, engaging way. Captured on video, the campaign created a relatable, enjoyable experience for viewers.
As a non-searched service, technical inspections can be challenging to promote, as traditional advertising methods (such as direct promotions or discounts) are limited. We developed a campaign focused on Regia Center services—including technical inspections, registration, compliance checks, and insurance—that spanned online platforms (Facebook, Instagram, website), in-branch promotions, and radio ads. Due to the positive reception, we also produced promotional T-shirts for customers. Through video content, animated posts, and classic social posts, the campaign demonstrated that inspections can be seamless and stress-free.
Within six weeks, we generated 1,246 unique contacts with a budget of €1,520, focusing on high-quality leads. Given that these services are typically needed annually, our campaign approach was particularly successful.
Kaja and Andreja brought an incredible vibe to the project, infusing it with positivity and enthusiasm. Their collaborative spirit and genuine enjoyment during filming truly enhanced the creative process, making it a memorable experience for everyone involved.
The campaign successfully connected the public to the technical inspection services of Regia Center, simplifying a traditionally stress-inducing experience with engaging, accessible content. Featuring prominent judo athletes Kaja Kajzer and Andreja Leški, the project resonated with diverse audiences by blending entertainment with essential service messaging.
As a testament to its impact, the campaign was nominated for the prestigious WEBSI competition, recognizing its excellence in digital marketing and social media.
For more information, visit: https://www.tehnicni-je-mala-malca.si
